A Letter From Jo, Founder of Daya’s Essence
Luxury Wax Melts UK: Sharing my passion, my purpose, and my promise to craft long lasting wax melts in the UK with obsessive testing and honest standards.
Daya’s Essence is a one-woman UK wax-melt brand built on long-lasting fragrance, meticulous testing, and transparent, CLP-compliant craftsmanship. This letter explains my story, my values, and the standards behind every melt I make. Last updated: .
On this page
Glossary
- CLP (UK)
- Classification, Labelling and Packaging — UK chemical safety labelling rules.
- IFRA
- International Fragrance Association — sets safe maximum usage levels for fragrance materials.
- Curing
- Time allowed for wax and fragrance to bind for stable, long-lasting scent throw.
Hello, lovely fragrance friends!
I’m Jo, the one woman team behind Daya’s Essence. No big crew, just me making sure every melt is exactly what you need: Luxury fragrance that lasts.
I’m not here to play, I’m here to create the best damn melts I can, so you can enjoy them in your home.
My Story & Why I Started Making Wax Melts in the UK
At Daya’s Essence, I’ve got one goal: To bring you long lasting, bold fragrance that makes your home feel as good as it smells.
Every wax melt is about more than just the scent.
It’s about creating an atmosphere you’ll want to linger in. I don’t settle for “okay.” If a fragrance doesn’t meet my ridiculously high standards, it’s out.
I’ll test 26 oils if I need to, just to find the one that works. I want your home to be full of fragrance that stays around, not a quick puff that disappears after 4 hours.
My Promises to You
Fragrance That Actually Lasts: If you want melts that fade after a few hours, look elsewhere. Mine will fragrance multiple rooms of your home with proper, lasting fragrance from a single tub in one burner (no need to use multiple burners and more scent anymore).
A Community Who Understands: This isn’t just about products, it’s about a community of fragrance lovers who get it. We all want quality. If you’re after that, you’re in the right place.
Only The Best Ingredients: I wouldn’t put anything in your home that I wouldn’t use in mine. That’s why I stick to the finest ingredients I can source, with all fragrance oils following IFRA guidelines and labelled to UK CLP standards, so you always know what you’re warming in your home.
Personal Service: If you need me, I’m here. I care about your experience, and I’m committed to making sure you’re happy with your purchase every time.
Join the Fragrance Community (UK)
I’m honoured to be part of your fragrance journey. Together, we’ve created a community of people who love fragrance that lasts and quality that speaks for itself. Home fragrance isn’t just about nice smells, it’s about walking into your home and instantly feeling comforted by scents you can rely on.
My wax melts are here to help you do just that.
Final Words
It’s been an amazing ride so far, and I’m so grateful to have you along for it. Your support and love for quality keeps me going. Thanks for being part of this journey. Let’s see where it takes us next.
