Straight from the owners heart...

At Dayas, our commitment to excellence is not just a business ethos; it's a reflection of the unique journey I, Joanne, as a mother, embarked upon. These mini-chats are more than blogs; they're heartfelt narratives capturing the delicate balance of juggling the joys of motherhood while weaving the story of creating a beautiful business for my daughter. Join me on this intimate exploration where the threads of family, business, and love intertwine to shape the essence of Dayas

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Dear Friend

Hey there,

In the enchanting world of fragrances, where scents twirl like whispers on the breeze, let's chat about something that's been on my mind. Life, you know, and how it's a lot like tending to your own garden of joy.

You ever notice how we get caught up in comparing ourselves to others? It's like we're wired to think the grass is always greener on the other side. But what if we flipped that script? Instead of getting lost in comparisons, what if we took a moment to appreciate the lush patches in our own lives, like cultivating a garden of delightful wax melts?

Think about it—our lives are like unique fragrance palettes, filled with scents that bring us comfort, joy, and that warm, fuzzy feeling of home. Taking a beat to reflect on the good things, no matter how small, can be a game-changer. Why wait for the perfect moment to appreciate what we've got? Life's beauty lies in those simple yet profound moments of gratitude, much like savoring the aroma of a perfectly melting wax.

It's so easy to lose ourselves when we're too busy comparing our journey to others'. The real growth, I've come to realize, is in nurturing our own garden. It's about investing time and energy in our personal growth and self-discovery—much like crafting those unique wax melt blends that make our space uniquely ours.

So, let's shift our focus, my friend. Let's celebrate our victories, acknowledge our blessings, and water the seeds of our own dreams—just like tending to a garden of scents that fill our space with joy.

Here's to a day filled with gratitude and the nurturing of your own green grass, scented with the delightful aroma of your favorite wax melts.

Take care

How is it possible to work 2 full-time jobs and be a mum too???

Friend: How on earth do you manage two full-time jobs and being a mum? It sounds like a superhero feat!

You: Haha, I'm glad you asked! It's a juggling act, but let me spill the beans. You know, I've got mad love and respect for stay-at-home mums who also run the show in business or work from home. It's no walk in the park, but it is, in a strange way.

Friend: Really? How so?

You: Well, it all boils down to one tiny powerhouse: Medea, my daughter. She's the reason I roll out of bed each morning. When she entered the scene, I made a pact with myself that I wanted her to know Mum was hustling hard for her. I want her to grow up with the confidence that she's got a solid foundation, no worries about money or the basics.

Friend: That's incredible. But it must be tough, right?

You: Absolutely. Balancing a full-time job with a tiny human in tow is no picnic. I work 40 hours a week for an employer, and on top of that, I'm self-employed running Dayas Essence. Don't get me started on the restocks while juggling both jobs. I once clocked over 156 hours in 13 days with both jobs combined. Trust me, when that oil was made, I was ecstatic, but then the daunting task of labeling over 6k melts was still needing to be done. But Me and Medea, we do the labeling together - it's fun. 😄

Friend: Wow, that's intense! How do you manage it all?

You: Discipline, organization, and facing setbacks head-on—those are my secret weapons. They make me stronger, and they're the driving force behind my goals. Working smart, too. I've got automations in place—email schedules, social media schedules. It's like having a personal assistant!

Friend: Automations? Tell me more!

You: Oh, they're a game-changer. They've given me the freedom to be a mum without feeling like I'm drowning in work. Wish I knew about them from day one, haha. And you know, setbacks are part of the journey. Instead of letting them throw me off course, I use them as signposts for improvement. Sometimes, setbacks are blessings in disguise.

Friend: Inspiring! Any advice for someone trying to chase their dreams?

You: Simple—don't be that person who was too scared to go after what they wanted. If you've got goals, do what it takes to achieve them. You can do anything you set your mind to. Trust me, the hustle is worth it.

STOP comparing yourself to others!!

Life is a bit of a rollercoaster, isn't it? How do you manage to stay on track with everything on your plate?

Oh, you know, life's a wild ride! It's easy to feel like you're up against a mountain of challenges, but here's the thing: stop comparing yourself to others. Seriously, it's a game-changer. Life is hard enough without making it a competition.

True, true. But how do you stay focused then?

Well, here's the secret: the only competition you should have is with yourself. Forget about what everyone else is doing. You never know their journey or what they've been through to get where they are. It's all okay because every person's journey is like a fingerprint—unique and different. But you know what they all share? A WHY. Whether it's a daily walk or aiming to be the next CEO, everyone's got a reason for what they're doing.

That's deep. So, how do you measure success then?

Ah, that's the golden question. Success is not about outdoing others; it's about outdoing yourself. The trick is to compete with who you were yesterday. Just strive to be a bit better every day. Small steps lead to big journeys. Trust me, one day, you'll wake up and realize how far you've come. It's about setting your own goals and crushing them, not comparing your journey to someone else's.

Sounds like a plan. But isn't competition supposed to push you?

Oh, absolutely! But it's about pushing yourself. It's about setting your own bar higher each time, not looking at someone else's and feeling inadequate. You grow by challenging yourself, not by constantly checking what others are up to. The real success lies in the personal victories you achieve along the way.

Inspiring stuff. Any advice for someone feeling the pressure?

Stop looking over your shoulder and focus on your path. Life is a marathon, not a sprint. Take it one step at a time, compete with yourself, and watch how you transform. Success isn't about the destination; it's about the journey you create for yourself.

To be a mother or to provide?

To all parents out there, regardless of gender, the question often lingers: To be a parent or to provide? It's a conundrum many of us face—balancing the desire to be there for our children's every moment and the need to contribute financially to our families. The notion that it's an either/or situation is a myth I wholeheartedly reject.

Our children are our top priority, and the aspiration to be present for their every milestone is universal. Yet, the necessity to provide financial stability is equally significant. So, can we truly have it all? The resounding answer is yes. I firmly believe that both mothers and fathers can be actively involved parents while also fulfilling their roles as providers.

The key lies in finding a balance that aligns with your unique family dynamics.

Let's dispel the misconception that you can't do it all. There are numerous ways to navigate parenthood and a career, even from the comforts of your home. If one approach doesn't resonate with you, explore other avenues until you discover what suits your family's needs.

Working from home might not be everyone's preference, and that's perfectly acceptable. Consider telecommuting, perhaps part-time, if your company allows it. Explore job opportunities with flexible hours within a reasonable commuting distance. Initiating a conversation with HR about flexible working hours can open up new possibilities.

Many parents, both mothers, and fathers, have found innovative solutions to balancing careers and childcare. It's about discovering what uniquely works for your family.

Before my daughter, Medea, came into my life, I worked 40 hours a week in a bustling Health Insurance call center. During my maternity leave, I actively sought remote work opportunities. Luckily, with my industry experience, I secured a work-from-home arrangement, allowing me to be close to my daughter with her aunt downstairs while I worked.

Over the past six years, I've been working for a heavy plant machinery company, handling telemarketing from home. Building a solid relationship with my manager and HR has been instrumental in making this arrangement work seamlessly. So, to all parents, whether mothers or fathers, it's possible—you can have both a fulfilling career and be there for your children. It's all about finding the path that suits your family best.

Confidence To Succeed

Hello to all the visionary small business owners in this corner of my website! Let's have a candid chat about a topic that's likely crossed your entrepreneurial mind: the confidence to succeed in the ever-evolving world of social media marketing. Trust me, I've walked a mile in those entrepreneurial shoes.

Social media can be a tricky terrain—I thought I had it down, but then life got hectic, and my online presence took a bit of a hit. When I decided to dive back in, there was that undeniable feeling of starting anew. Admitting you've let something slip isn't the easiest, is it?

But here's the silver lining: starting from scratch isn't a setback; it's a golden opportunity. After a rollercoaster ride in the social media game, I've stumbled upon new strategies that have given me the confidence not just to navigate but to truly succeed.

I can't help but wish I had known four years ago what I know now about social media marketing. It's evolved so much, and there's a treasure trove of knowledge I've gathered along the way. Here are a couple of insights tailor-made for small business owners like yourself:

  1. Sales funnels are your secret weapon.
  2. Email marketing is a game-changer—it's not just effective but also budget-friendly.
  3. Combine sales funnels with email marketing, and you've got a winning formula!

After years of hustling, you might expect a booming online following, right? Well, here's the kicker: we're all navigating algorithms, and I missed implementing a robust content strategy. Quick fixes or easy ways out? They don't exist. But here's what does: a commitment to getting better on social media every single day.

I've got a couple of tips tailored just for you:

  1. Start small: If you're new to social media marketing or making a comeback, don't overwhelm yourself. Begin small and build on your successes.
  2. Be consistent: Consistency is the secret sauce for building an engaged audience across platforms like Facebook, TikTok, Instagram.
  3. Batch create content: Streamline your efforts by creating content in batches.

So, fellow small business owner, whether you're just starting or recalibrating, commit to improving on social media every single day until you've crafted something truly extraordinary. It's a journey, not a sprint. Here's to your success! 🚀✨

3 BIG “AHA” Moments that changed the path of my business.

Let me take you on a journey through the heart of my business story, where three significant "aha" moments shaped the path ahead.

Imagine the Before Path—a time when my business was just a dream, a big idea floating in uncertainty. Money flowed out faster than it came in, and the road ahead seemed foggy. But after months of hard work, that dream became a reality. It wasn't an instant success, but it marked the start of something special. Every day thereafter became a chance to learn, grow, and turn dreams into reality.

Then came the Middle Path, a bit trickier than before, filled with twists and turns. Armed with lessons from my initial journey, I faced challenges head-on. There were still hurdles, but the experience cushioned the falls. In the early days, mistakes slowed me down, but they became stepping stones, teaching me valuable lessons about running a successful business.

Now, let's talk about going through these paths eight times—yes, eight! Each cycle brought major "aha" moments, guiding my journey forward. But the third time around was a game-changer. Everything fell into place as I dove into learning—from marketing automation to sales funnels and email automations—a medley of skills shaping the future of my business.

In this phase, I embraced the idea that I could make it work. I learned to see failure as a stepping stone, not a roadblock. These weren't just checkpoints; they were deep moments that boosted my confidence, showing me I could build something new, even when doubt tried to sneak in.

And so, the journey continues, with each "aha" moment acting as a guide through the twists and turns of entrepreneurship.

How and why I chose to focus on home fragrance

Hey there! I bet you're wondering why I dove headfirst into the world of home fragrance. It might seem like an unexpected choice, right? Well, let me spill the wax, I mean, beans.

I didn't start off as a home fragrance maestro. It took me a while to discover that this was where my passion truly lay. Initially, when I started making wax melts, it was just my attempt to make my favourite scents linger a bit longer. But then, magic happened: people started asking for those melts themselves! The more questions I got, the more I realized something profound: many folks out there craved strong-smelling products with a lasting aroma.

I adore so many things—writing blogs and whatnot—but home fragrance? That's my sweet spot. It took some time for me to realize that this was my true calling. When I first delved into making home fragrance products, I was a fish out of water. Wax melts, candles—everything was new territory for me! After weeks of feeling a bit lost and losing sleep over it, here's how I finally made the call:

There are few things in life better than stepping into a beautifully scented home. It sets the mood for the entire day, and it's even better when those scents linger. But some of my favourite fragrances would just fade away too quickly, and that frustration led me down a rabbit hole of researching how to make wax melts with longer lifespans. When I nailed it, I knew others needed this product too.

So here we are—me and you. My advice to you, my friend, if you're feeling stuck in figuring out your next step: take some time, mull it over, play it out in your head. You'll be glad you did!

Hello, stay at home working parents!

Hey there, fellow parents hustling at home! I'm Joanne, and
I get it. I've walked in those same shoes, navigating the challenges of working
from home while trying to keep the household in order. This isn't a
complaint—it's a salute to the silent heroes, working tirelessly for our
children's brighter future.


If you're a work-from-home parent like me, you know the
constant juggling act, feeling like you're always playing catch-up, struggling
to check off those never-ending to-dos. So, let me share some of my
tried-and-true tips for wrangling the chaos and staying organized in the WFH game.


First and foremost, carve out time every day for your
family. Even if it's just a precious 20 minutes, it's non-negotiable. Amid the
hustle, these moments prevent burnout, offering a reminder of what truly
matters—the joy of being with your kids.


Now, the magic of lists. Trust me, I've danced with
overwhelming to-do lists for nine years, and here's the secret: don't aim to
conquer them all. Pick one or two tasks; it's about progress, not perfection.
This way, when you sign off from work, you won't be drowning in a sea of tasks,
wondering where to start.


Social media breaks—are they counterintuitive? Maybe. But
let me tell you, taking a moment for yourself is not a luxury; it's a
necessity. Disconnect, breathe, and rejuvenate. The virtual world can wait;
your well-being can't.


Ever tried a standing desk or balancing on a stability ball?
Sitting all day can drain your energy, so mix it up. Standing keeps you alert,
and a balance ball adds a playful twist to your work setup.


And finally, breaks. Every hour, give yourself the gift of a
few minutes. Stretch, walk around, let your body breathe. It's a small
investment that pays off, keeping those dreaded back pains at bay.


To all the parents pulling double duty at home and work,
remember you're not alone in this journey. We're creating something
extraordinary for our families, and these tips, born from the trenches, are
here to make the ride a bit smoother. Keep going; you're doing amazing! 🌟


Oh, and a special shoutout to those moments when our little
ones join us in our workspace. My daughter's seen me work those late nights,
and she understands—I'm not just typing away; I'm building a future for her.
It's the silent bond of a working mum, where our efforts speak louder than
words. So here's to us, navigating both roles with grace, love, and
determination. We're not just parents; we're architects of dreams. Keep going,
super parents—you're doing a phenomenal job! 🌟🌟

The biggest challenge I overcame whilst being a business owner.

Let me take you behind the scenes of my wax melt business journey—the rollercoaster of highs and lows that comes with crafting scents that light up lives. For over five years, I've been on this aromatic adventure, pouring my heart into each handmade melt.

Now, the joy of seeing people delighted by our melts is unbeatable. But, oh boy, the ride hasn't been all sunshine and rainbows. Picture this: me, nervously stepping into the vast world of social media to share our unique wax melts. I knew we had something special, but I wasn't prepared for the curveballs thrown my way.

Comments started flooding in, and they weren't the cheers I expected. Instead, it was a mix of "you're illegal," "you're toxic," and the classic "you're too expensive." Ouch, right? All I wanted was to spread the love through our melts, and here I was, facing doubts and skepticism.

These comments hit hard, especially for someone like me dealing with anxiety. But here's the twist—I didn't let it break me. Slowly, I learned to grow a thicker skin and turn those critiques into opportunities for education. I wanted people to see the heart and intention behind each melt, made with love from me to you.

It took time, but a shift happened. Our community started to understand our story, and the tide turned. Messages poured in, not just defending us but expressing genuine love for our melts. To everyone who joined us on this journey, I owe you a massive thank you.

Yes, our melts might cost a bit more, and there's a reason for that. It's not just about the wax and scents; it's about a commitment to quality and safety. When you choose our melts, you're not just getting a product; you're getting a piece of art, a handmade creation that tells a story.

So, here's to those who supported us, stood up for us, and embraced the scents we create. Your belief fuels our passion, inspiring us to keep concocting scents that bring joy and love to your homes. 🌟

Time is flying!

Oh, how time dances by! Can you believe it? My little sunshine turned 10 this year (2023). It's like a whirlwind of moments that swept me off my feet, and here we are, a decade into this incredible journey of motherhood. It feels like just yesterday we brought her home, wide-eyed and new to the world.

Her tenth year—what an adventure it has been! She's grown into this incredible blend of patience, silliness, intelligence, and wit. And those eyes of hers? They're like magic, capable of melting hearts with just one gaze. Whenever I look into them, I can't help but feel like the luckiest mum in the world.

This little human, with a personality as vast as the universe, has a knack for outsmarting and out-funnifying me every day. How did she go from a tiny bundle to this ten-year-old wonder? Time truly has a way of surprising us.

Pride swells in my heart when I think of her. She's not just smart and funny; she's patient, thoughtful, and possesses a sense of humor that lights up our days. There's something about her—an old soul, as her grandad says, like she's been here before. It warms my heart to think that maybe, just maybe, I've done something right as a parent.

And you know what? This business, every bit of it, is for her. It's a labor of love, a testament to the dreams we weave for our children. So here's to the little spark in my life, to the joy she brings, and to the years yet to unfold. Cheers to my incredible daughter, the reason behind it all! 🌟

Parenthood is hard bloody work!

Oh, my dear friend, let's talk about the real
deal—parenthood. It's a rollercoaster, right? Life itself can be a wild ride,
and when you throw parenthood into the mix, it's like soaring through uncharted
territories. But hey, if you think this chat is a downer, you've got it all


Parenthood, my friend, is both the hardest job and the
greatest blessing. It's not about easy; it's about worthiness. That's why I'm
pouring my heart into these words because I know there are so many of us
feeling like we're navigating this journey alone. And let me tell you, you're
not alone.


My little one, or should I say my not-so-little one now, is
my everything. At their age, shes a force of nature who taught me how to love
and be loved in a way no one else has. Motherhood is my favourite job, hands
down, it humbles me daily. I didn't get a degree in this; it's something I've
been learning on the fly, offering apologies along the way because, well,
that's the gig when you're doing your best in a world that doesn't always make


Is parenthood humbling? Absolutely. Is it a blessing?
Without a doubt. But let's call it what it is—a job, and one of the best gigs
you'll ever have. Sometimes, all your kids need is for you to listen and
validate them. It's as simple and profound as that. Just be the compassionate
ear they need while they navigate their world, which, let's be honest, might
seem like a walk in the park compared to your own challenges. And just a
heads-up, buckle up for the teen years—those are a whole new adventure! 😂


So, whether you're feeling a bit lost or riding the wave of
confidence, know this: we are all in this together. Parenthood is a shared
journey, and as we navigate the twists and turns, let's lean on each other,
laugh through the chaos, and cherish the beautiful mess that is being a parent.


And speaking as a mum, my journey is intertwined with
countless others out there. So, when I speak out, it's not just for me—it's for
all parents. We share the same joys, the same struggles, and the same love that
makes every moment of this journey worthwhile. So here's to all of us,
navigating parenthood like the superheroes we are! 💖

How I successfully pivoted in my business

Ah, let's talk about the dance between the dream and the reality of running a business. It's like trying to navigate a ship through unpredictable waters, where the course is not solely set by our vision but by the desires of the people we serve. It's a constant push and pull, isn't it?

One quote that resonates deeply with me in this entrepreneurial journey is, "The biggest thing you need as an entrepreneur is staying power." This quote is my North Star, a reminder that sometimes, the best course of action is simply to keep going. Pivoting has become a skill I've honed to perfection—it's practically second nature now! And you know what? Every twist and turn has molded me into a stronger, better, and more confident business owner.

The most valuable lesson I've learned along the way? Don't shy away from changing course when needed. If the reality doesn't align with the dream, it's okay to try something different. Taking risks, shedding preconceived notions about how things "should" be, can open unexpected doors of opportunity.

I vividly remember introducing a line of 10% concentrated melts, aiming for affordability, but alas, they didn't capture the hearts of our customers. It was a humbling experience, and I ended up practically giving them away to clear shelf space. But you know what? It taught me a valuable lesson—people choose Dayas Essence for our premium scents, and that's where our strength lies.

There was also the time I ventured into bath and cosmetics products that never quite took off. Back then, it felt like a setback, but now, I see it as a crucial part of our business growth—an exploration of new possibilities.

In the unpredictable world of entrepreneurship, when things appear bleak or uncertain, there's always another path forward. And, to any fellow sole trader who maybe reading this, if we're willing to put in the work, if we dare to embrace change, success will find us on this journey we're navigating. It's not just about pivoting; it's about evolving and discovering the resilient entrepreneur within. 🚀💪

Heartfelt moment of gratitude

Let's dive into a heartfelt moment of gratitude, shall we?


"Gratitude makes sense of our past, brings peace for
today, and creates a vision for tomorrow." These words by Melody Beattie
hit home, don't they? Life has this way of pulling us into the rush, the
constant striving for goals, the pursuit of the life we envision, and the
desire to make a mark on the world.


But, my friend, this week I made a conscious decision to hit
pause, take a breath, and reflect on the things I'm profoundly grateful for:


Life: Most days, I find myself swept up in the currents of
life, perhaps taking it for granted. Yet, as I took a moment of reflection, I
realised the fragility of it all. None of us are guaranteed next month, next
week, or even tomorrow. And in that realisation, I found gratitude. Gratitude
for the precious life I have, intertwined with the threads of friends,
acquaintances, and family who add colour and depth to my journey.


Opportunities: I have this business, this venture that you,
my wonderful followers, are a part of. It's an opportunity I'm acutely aware
not everyone gets. The chance to build, create, and connect. I'm forever
grateful for this path, for the doors it opens, and for the community that
accompanies me on this journey.


The Journey: Ah, the journey—the rollercoaster of great
days, really great days, and those challenging moments when it feels like I've
had enough. Each twist and turn, each peak and valley has been a teacher. I'm
grateful for the hard times that sculpted resilience within me, enabling me to
bounce back, stronger, and wiser.


So, my friend, as I share my gratitude, why don’t you take a
moment, reflect, and let the warmth of gratitude fill your heart. 🌟

You've got this!!

I feel you, parents. It's utterly exhausting to don all the hats and realise there just aren't enough hours in the day to accomplish everything you need to do. The struggle is real, and I've been in the trenches with those exact feelings. It's tough to juggle it all while still aiming to maintain your sanity and keep your family content.

Guess what? You're not alone! And let me tell you emphatically—you are far from being a terrible parent. I've experienced those feelings too. In this chaotic journey, I'm right here with you, hand in hand, because even though it gets tough and overwhelming, there's a glimmer of light at the end of the tunnel. Where's Mary Poppins when we need her, right?

Being a working parent is a full-time gig in itself. We're not just navigating careers or businesses; we're acrobats, dancing through the madness of schedules, striving to keep our kids happy and healthy, all while managing our own mental health. When we reach the end of the day and look back on the Herculean efforts, what do we see? A mountain of tasks that never seemed to shrink. I get it—I've been there too.

So, here's a lifeline—a list of productivity tips tailor-made for working parents like us. If the demands of your daily life feel like a tidal wave, take a step back and consider where you might find more efficiency.

Organization: Harness the power of apps to keep track of appointments and commitments. Streamline your life, reduce stress, and bring order to your family's chaos.

Meal Prep: After a long day at work, cooking might be the last thing on your mind. But preparing meals ahead of time saves you from dinner-time chaos, ensuring everyone is fed without the rush.

Delegate: Share the load. If there are tasks others can handle, empower them to take ownership. It fosters a sense of contribution and eases the burden on everyone.

Night Before: Mornings can be a battlefield. Prep the night before—pack lunches, lay out clothes—making your morning a smoother, less stressful experience.

Self-Care: In the whirlwind of parenting and supporting your partner, it's easy to forget yourself. But your well-being matters. Take time for self-care, whether it's hitting the gym, catching up with a friend, or indulging in a hobby. Burnout hurts everyone; prioritize your mental and physical health.

And remember, you've got this! 💪

The common struggle among us small business owners

In the ups and downs of running my small business, there was a time when I felt this pressure to be perfect before showing myself to the world. Ever been there?

It's like this common struggle among us small business owners—the quest for perfection. As I looked at other successful entrepreneurs, I couldn't help but feel like I fell short. Constantly comparing my journey to theirs, my business seemed like a mere echo of someone else's success story.

But here's the real deal: that narrative needed a serious reality check.

Little did I know, the stories behind those success tales were much messier—the sleepless nights, the hurdles, the failures staring them in the face, and the fears they had to conquer. Those were the unfiltered, behind-the-scenes stories, a far cry from the picture-perfect image I had in my head.

Then came the aha moment. I didn't need to squeeze my business into someone else's mold. In fact, it shouldn't be that way! My uniqueness, and yours, is the secret sauce, the distinctive fingerprint that sets us apart.

Once I let the real me shine through, unburdened by the chains of comparison, something magical happened. The journey became a celebration, and every step forward felt like a victory for authenticity.

So, next time those comparison thoughts sneak in, stand your ground. Remind yourself that such thoughts don't belong in your business story. You're extraordinary in your own right, and your journey unfolds with every genuine step.

Your business journey, my friend, is a canvas waiting for the strokes of your authenticity. Embrace it, step by step, and relish the beautiful, imperfect masterpiece that is uniquely yours. 🌟

Its okay to take a break!

Hey, lovely readers, can we have a heart-to-heart moment? 💖

Let's talk about something crucial yet often overlooked—taking a break. I know, I know, life's a constant hustle, and work seems like a never-ending race. But trust me, sometimes hitting the pause button is exactly what we need.

Today was one of those days for me. My mind was running on overdrive, deep into action mode, and I could feel the overwhelm creeping in. So, I made a decision—a conscious choice to take a breather before diving into my to-do list. And oh boy, it was like a breath of fresh air for my soul.

I wanted to share this with you because, well, we're in this together. It's okay to show up as the best version of yourself, even if it means pressing the pause button on work for a while. That flexibility, that willingness to prioritize yourself—it's a game-changer.

There's this quote that has become my mantra: "I can't be everything to everyone." It's a gentle reminder that unless I'm good to myself, I won't be good to anyone else. So, why not take that step back? Ask yourself, "If I'm pouring everything into everyone else, who's pouring into me?" After all, you can't pour from an empty cup.

Remember, dear readers, self-care isn't selfish; it's a necessity. So here's to taking breaks, to slowing down, and to embracing the moments of stillness. Because in those pauses, we find the strength to keep going. 🌸💕

Survivors of deception

Hey fellow trailblazers, let me share a tale that intertwines the symphony of building confidence, weathering storms, and finding the true gems in the entrepreneurial universe. Buckle up, it's been a ride!

In the early days, as I dared to dream and started my business, I had no inkling of the hurdles awaiting me. Scams, deceptive promises, and that sinking feeling of betrayal—it was a harsh introduction to the business world. I've been burned, left out of pocket, and felt the deep sadness that accompanies shattered trust.

Yet, within those shadows of disappointment, I discovered my silver lining. Each scam, each letdown, became a chapter in the curriculum of my entrepreneurial journey, teaching me to discern the genuine from the deceptive.

And here's where the story takes a heartwarming turn. In the aftermath of those trials, I stumbled upon a tribe of true gems—people whose integrity matched their talents. They helped stitch back the pieces of my trust, showing me that not everyone out there wears a mask. Genuine souls, willing to collaborate, uplift, and prove that the business world isn't devoid of kindness.

Yes, I've been scammed, burned, and let down. But each setback became a stepping stone, leading me to the resilient, authentic allies who showed me that there's warmth amidst the cold. They demonstrated that while some may dance in shades of gray, the vibrant hues of authenticity shine brighter.

So, to my fellow survivors of deception, chin up. Yes, there are those who cast shadows, but amidst them, you'll find the brilliance of authenticity. Let these experiences be your compass, guiding you toward the real, the trustworthy, and the beautifully genuine individuals who make this journey worthwhile. 🌟🛤️🚀

Dreams and fragrant aspirations

Once upon a time, in the realm of dreams and fragrant aspirations, there was me—a regular person with big dreams of starting my own home fragrance business. The path ahead seemed pretty scary, full of uncertainties—hard work, expenses, and the looming question of whether anyone would even care about what I had to offer. But amidst all the doubts and worries, there was one thing that kept me going: a strong belief that if I truly wanted something, I could find a way to make it happen.

So, let me share a bit about what I've learned along the way. Success, to me, is about figuring out what I really, really want and not just settling for things that are nice to have but not essential. It's like drawing a line in the sand between something that's just okay and something that I'm truly passionate about.

In my journey, success wasn't just about making a business; it was about creating something that would last—a legacy, if you will. I wanted to build a business that my daughter could take over one day and pass on to her kids and their kids. That's what really drove me.

Success, I realized, isn't just about reaching a goal; it's about having the determination and motivation to push through challenges. It's about learning from mistakes and using them as stepping stones toward your dreams.

So, my fellow dreamer, take a moment to think about what you really, truly want. What's your big vision for the next three months? And how are you planning to make it happen? Remember, with determination and action, you can turn any dream into a reality.

The one reason why I do what I do.

I get it. Trust me, I've been there. Stressed, anxious, juggling the roles of a woman, a mother, and working tirelessly. And now, adding home fragrance to the mix might seem like a bit much. No pressure, right? But let me share something with you: it's worth it. More than you can imagine. And yes, it absolutely can make a difference in your mental health.

I know those moments when your mind feels like a chaotic whirlwind, where distinguishing one thought from another becomes a challenge. But I've also experienced the magic—watching those feelings evaporate after a few minutes of Dayas Essence luxury home fragrances gently wafting through my home.

It's indescribable—the sensation is almost like being struck by lightning twice in one day. The scents transform everything about me: my mood, my energy level, my outlook on life. And I say this as someone who has grappled with anxiety for most of her life—it's nothing short of magical.

Let me paint you a picture: you know that serene feeling when you walk into a restaurant and the aroma of the food instantly relaxes you? Dayas Essence home fragrances are like that, but let's be clear, no steroids involved (just a figure of speech, of course!).

It's not just about making your home smell good; it's about making you feel good. And it extends beyond you; it's for your entire family. Why? Because I firmly believe that a happy home is a healthy home.

Now, when I talk about the health benefits of our products (which, by the way, are pretty amazing), I'm not just referring to the physical aspects but also the mental health benefits of aromatherapy. I've been there, navigating life feeling stressed out and agitated. That's why I'm on a mission—to empower people with tools that bring calm and relaxation, especially when they need it most. Because everyone deserves a sanctuary of well-being. 🌿💖

What's a working parent's biggest struggle?

Let me bare my soul to you about something we all grapple with in this complex dance of parenthood—MUM GUILT. Yep, it's a real thing, and I've wrestled with it, too.

So, picture this: A friend and I recently had a heart-to-heart about the constant guilt we feel as working parents. She shared her struggle, feeling torn between work and being there for her child. And boy, did that hit close to home!

Mum guilt is like an uninvited guest at the parenting party. It whispers in your ear that you should be doing more, being more, especially when work keeps calling. But you know what I've learned along the way?

Don't compare, celebrate differences: Every parent has their own journey, shaped by a unique set of circumstances. So, no more comparing! Embrace the quirks and twists of your own story.

Be there for your kids: In the chaos of work and life, I've found magic in the simple moments. Days off are treasures filled with walks, park visits, and baking sessions—a reminder that it's the little things that matter most.

Embrace work flexibility: Thank the universe for flexible work options! Flexi hours and working from home have been my secret weapons in this juggling act.

I get it. It sounds like a lot, and some days the guilt is a heavy load. But here's my truth: Perfect doesn't exist. As long as I'm doing my best and my kiddo feels loved, I trust that we're creating a pretty awesome story together. Because, in the end, it's the messy, imperfect bits that make our journey uniquely ours. 💖✨

Educate, don't retaliate!

Facing online trolls was no walk in the park for me back in 2019. It shook my confidence and even took a toll on my health. However, I refused to let it define me. Instead, I turned this negativity into an opportunity for growth.

Over the years, I've cultivated resilience and a thicker skin. Every critique, every nasty comment, has become a chance to learn and educate. You see, our business has a unique selling proposition (USP), and I've realised that it's not about changing it but teaching others to understand and appreciate it better.

Transforming troll questions and judgment into educational content has been a powerful way to showcase our USP. It's not just about pushing back against criticism; it's about turning it into an opportunity to enlighten and help people see the value in what we offer. Because sometimes, a different perspective just needs a bit of explaining.

So, if you're facing trolls or critics, remember that your unique qualities are your strength. Educate, don't just retaliate, and watch how it transforms not only your business but also the perception of those who once doubted. 🌈✨

What’s it like to be a mumtrepreneur?

Imagine a day in my life as a mumtrepreneur—it's not about juggling, it's like crafting a dance of balance amid the chaos.

Think of a scale, one side adorned with the warmth of family moments, shared laughter, and the joy of raising my little one. On the other, it bears the weight of entrepreneurial responsibilities, the daily hustle and dreams woven into my business.

It's not a frantic juggling act; it's a purposeful ballet where each side gracefully carries its own load. Whether it's tending to household chores, helping with homework, or meeting business deadlines, each movement is deliberate.

What makes this mumtrepreneur journey extraordinary is the seamless blend of these two worlds. The challenges in my business echo the trials and triumphs of motherhood. It's not a division of roles; it's a beautiful intertwining of responsibilities.

Yet, the enchantment lies in the impact on my daughter—a silent witness to this delicate dance. As a mumtrepreneur, I'm not merely building a business; I'm scripting a narrative of resilience and passion. Every hurdle conquered and goal achieved becomes a story for her—a story about the boundless possibilities that accompany hard work, patience, and unyielding determination.

Being a mumtrepreneur is more than a title; it's a story that fuses personal and professional experiences into a tapestry of inspiration. It's about illustrating to my daughter that dreams know no bounds. Together, we're not just balancing scales; we're weaving a tale that encourages the next generation to dream big, reach for the stars, and believe that anything is possible. 🌟👩‍👧‍👦✨

The face behind Dayas Essence – meet Jo, the multitasking maestro!

It's Joanne, or just Jo, reaching out from the charming corners of Barnsley! 🌟 I hope this message finds you surrounded by good vibes and warmth.

Let's dive into a little catch-up, shall we? For those of you who've been on this journey with me, you know I'm the heartbeat behind Dayas Essence, pouring my heart and soul into every bit of it. My 10-year-old daughter is not just my little heartbeat but also the spark that fuels the essence of our brand.

Now, I'll spill a bit about my not-so-typical life as a telesales executive and a business owner. I'm a bit of a homebody, juggling work and business, making socialising feel like planning a moon landing! 😅 I'm longing for more time with loved ones, but life's pace can be a whirlwind.

Amidst the hustle, I find joy in simple things - from blog writing to my guilty pleasure of winding down from 9pm with a glass of wine and watching some silly TikToks! 🍷 or watching the TV to calm me down from a busy work day.

Now, a little twist in the tale – I've found therapy in pumping iron at the gym or embracing the zen of core strength pilates. It's like a mental health retreat for me! 💪

Let me share a personal moment with you. One December, I took a month off from my day job, dreaming of a blissful break. Turned out, I hated it! 😱 I got lost in my thoughts, found myself in a bit of a funk, but as soon as January hit, my energy soared. I guess I'm a true workaholic at heart!

To my fantastic supporters – YOU make this journey a spectacular adventure. Your unwavering support turns every day into a celebration. From the very first message to your carefully packed orders, it's me, Jo, handling it all. 🌈

I confess – catch me attempting to dance while doing dishes or belting out tunes (admittedly, quite off-key) with my headphones on during chores. 😆 I thrive on staying busy, but I also cherish those rare moments to relax.

And to all of you, you are the heart of Dayas Essence. Every question you have gets a speedy response, and every order is shipped with an extra sprinkle of love because, in my world, you are the priority. Love you all to bits! 💕

This is just a little refresher about the face behind the brand, a virtual coffee chat with a friend. Share your thoughts, your stories, and let's keep this connection strong.

Sending you all the positive vibes and a virtual hug! 🌈🤗 💖✨

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